Bringing McCain’s Masala Fries to Canada with a Bollywood “masala” movie filmed in Mumbai.

When we heard "Masala Fries," we had to create a spot based on the iconic Bollywood "masala" genre. And to make everything as authentic as the flavours, we went to the heart of Bollywood—Mumbai—and worked with the best in the business to bring it to life. The whole project was about keeping it real, from the dancing to the details.